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Net Entertainment to Provide Content to Bet365

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December 27, 2022 -- Updated 0845 GMT

NetEnt Signs Deal with UK Operator Bet365

Net Entertainment bolsters its position in the UK gambling market via a content deal with Bet365.

Net Entertainment has signed another content agreement with a UK-based operator. In the latest deal with Bet365, Net Entertainment will provide online and mobile gaming content to be used across all channels of Bet365 chains.

Games to be Available to All Bet365 Players

The NetEnt game content at Bet365 chains will be available to all their players, across all their channels. Casino players in Africa will have access to the wide selection of online and mobile NetEnt content via Bet365.

"Net Entertainment is one of the leading suppliers in the industry and has top quality content to offer, "stated Steve Ibberson, Bet365's Managing Director of Gaming. "Our aim is to provide content across all channels to our customers worldwide; we are excited to add Net Entertainment's games on both our mobile and desktop sites."

Net Entertainment also expressed its satisfaction with the deal and the fact that their games will now be available to a wider audience of players, throughout the UK and the rest of the world.

"We are very excited to announce our latest agreement with Bet365, a firm we believe is a pioneer in the online gambling space with a significant global reach," commented Bj?rn Krantz, Global Marketing Operations Chief and Managing Director of Net Entertainment Malta.

"Bet365 will now be able to offer its players the very best experience in the market," Bj?rn continued.

Bet365 has more than 10 million customers worldwide, including throughout Africa, and it is considered one of the best platforms for online sports betting and online casino play. The addition of Net Entertainment games to their portfolio is expected to create an even more attractive gaming environment for its players. Being available via the online and mobile platform will make them more accessible to more players particularly with the mobile gambling market consistently growing.

Bet365 Increases Foot Print in the UK

Net Entertainment has been strengthening their presence in the UK gambling market with a number of deals with UK gaming operators. The Swedish software provider has already signed a content agreement with leading UK gaming operator, William Hill, as well as Paddy Power, Sky Vegas and most recently, for its Mobile Touch games launched on the mobile platform of Ladbrokes.

"It is our plan to build a solid and long-term presence in the UK and our agreement with Bet365 will further strengthen our footprint in the territory," stated Krantz.



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